Project
Brand Identity, Digipack, Vinyl and Promotional Materials
Role
Art Direction, Concept Development & Brand Strategy
Client
Tree of Sand
This design concept was researched and developed for a musician with appreciation for electronic music and Japanese art. The client wanted to combine the two worlds into one logo that shows both and does represent the artistic name Tree of Sand.
This work represents my design progress from an idea to an actual logo concept. In the words of Robert N. Ross from The Joy of Painting, “…it all starts with one little tree…”.
The idea emerged from the drawing board and took shape in the digital realm. Using geometric shapes, lines and particles, a new symbol was crafted. A matching typography was then chosen to complement the style of the symbol and complete the logo design.
Ralph Shaw
Consultant
