Project
Brand Identity, Website Design and Development,
Day-to-day Design Requirements
Role
Graphic Design, Creative Direction, Brand Strategy & Implementation, Website Development & Creative Maintenance
Employer
Asavie
As an in-house marketing designer, I was responsible for the vast majority of corporate creative decisions and directions. I served as the creative lead on a complete redesign and development of the corporate website, collaborating with a web developer and content writers to ensure that the website aligned with the company's brand and values.
Additionally, I collaborated with external agencies in an art director capacity to ensure that Asavie's exhibits at world-renowned trade shows and events were visually compelling and aligned with the company's brand.
During the rebranding process, I oversaw all the redesign work that was created by an external agency to ensure that the marketing and sales department's goals were met.
With completion of the new corporate website, and expansion and redesign of the three main products, I created a digital version of corporate identity guidelines. This helped keep consistency in the Asavie brand across all the platforms, from internal usage in products and sales, to external use for partners and agencies we collaborated with.
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During my time with Asavie, we have launched many international campaigns. The most recent was “Branch of One - The Office Anywhere”, where I had led in the creative process for new sub brand that was promoted through events, digital marketing, and various print materials such as leaflets, brochures, solution briefs and case studies.
I also worked closely with our human resources department and social committee to create visually appealing documents for new employees onboarding. Additionally I provided visual support to keep corporate morale up and employees engaged.
From the moment Sandra joined the team she proved herself to be a Graphic Designer and colleague of the very highest standard. Her ability to interpret a variety of briefs and handle multiple projects while producing game-changing designs was second to none. Every design large and small received only the highest levels of focus and effort as evidenced in everything she produces. Sandra is the consummate professional, a great colleague and a top-class Graphic Designer, I could not recommend her more highly.
Paul Regan
Head of People & Privacy at Asavie
