Project
Brand Identity, Marketing Materials, Sales Collateral, Digital Assets & Website
Role
Creative Lead, Concept Development & Brand Strategy
Client
42Crunch
42Crunch is a developer-first API security platform that provides seamless DevSecOps experience. I first started collaborating with their marketing department as a contractor on complete rebrand based on the existing logo.
Since then I have operated as creative lead for the majority of marketing and sales collateral, printed and digital. Providing consistent design support and implementation of corporate identity guidelines, across a wide range of materials needed for
a variety of industry events.
I served as the creative lead and web designer for the development of a brand new corporate website. My responsibilities included overseeing the design process, proposing and implementing design changes, ensuring that the website aligned with the company's brand and values, and collaborating with other internal and external team members.
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Sandra is an exceptionally talented designer who was instrumental in developing our brand identity. Sandra has a unique ability to interpret a technical or commercial concept and portray it in a visual language that immediately enhances and strengthens the message. She is a strong team player and actively supports all departments and partners to ensure our corporate branding guidelines are always implemented accurately across all digital and print assets.
Hugh Carroll
CMO at 42Crunch
